Compete Lets You See, Really See Online Acquisitions
ADOTAS – With the overhaul of the Referral Analytics tool within its Compete PRO offering, Compete is letting marketers see, really see the online acquisition marketplace through interactive mapping.
The revamped service aims to assist marketers in optimizing their traffic by showing poor performing channels and revealing new traffic sources.
The comprehensive Traffic Dashboard offers visual portal into the traffic metrics of competitors, clients and prospects via a dynamic channel map. Data can be further drilled down to corresponding subdomains and specific channels.
“Compete’s enhanced Referral Analytics is the industry’s first solution to take the guesswork out of online acquisition by providing channel visualization,” said Compete CMO Stephen DiMarco. “Now our clients can see which portals their partners and competitors are using to drive traffic to their sites and can make informed decisions on where to advertise in the market as a result.”
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