AudienceScience Boosts Data Confidence
ADOTAS – Concerned about its customers’ self-esteem, audience gatekeeper AudienceScience has introduced two programs to boost its clients’ and partners’ confidence in its data and audience segments
Adhering to NAI, IAB and FTC guidelines, the Quality Data Guarantee program ensures that all third-party and internal data meet industry principles regarding notice of collection, use, and consumer opt-out, as well as staying far away from personally identifiable information.
The Audience Validation Reports is a pre-campaign tool using both AudienceScience data and third-party data to determine an audience’s composition and evaluate it prior to a campaign to get a leg up on targeting.
“Data is at the core of every successful campaign and ensuring both quality and security of our data is top priority here,” said AudienceScience CEO Jeff Hirsch. “Marketers should not blindly trust that the data they are using has been gained in appropriate fashion and that their data providers are abiding by industry privacy standards; they need to be certain.”
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