ADOTAS – Match.com is joining forces with Yahoo to replace its Yahoo Personals and become the official dating site for the Internet giant. The length and financial terms of the deal have not been disclosed. Users of Yahoo Personals can switch over to “Match.com on Yahoo” through the next 60 days.
CEO of Match.com Greg Blatt made a statement saying, “Online dating is a pretty interesting thing because your users are in many ways part of your product. The more and better users you have, the better experience you’re delivering to your users.”
IAC’s Match unit totaled 1.6 million paid users in Q1. This unit includes Match.com and other dating sites.