ADOTAS – Remember when Facebook was purely a fun way to get in touch with old friends, acquaintances, or people you didn’t know you knew? Then all of a sudden an online class reunion of sorts became a free-range for advertisers. Users have been pissed ever since. Privacy has been an issue for industry insiders for a very long time, but now even more users are concerned by the actions of the popular social networking site.
CEO Mark Zuckerberg issued an apology through an article he wrote in The Washington Post, addressing the intentions of the site and the concerns of members and what they planned to do moving forward. This comes however, on the heels of a controversial discovery that Facebook has been giving advertisers the names and ages of people who click on their ads. Which also comes after a remembered failed first attempt at implementing advertising. The question becomes: how many chances does Facebook get? Does sharing your information online mean you’re looking to be inundated with ads that are only truly relevant to you 50% of the time? And even though Zuckerberg says “If we give people control over what they share, they will want to share more,” is that still true when your information is being used against you in a sense? When will “being social” just be allowed to be a social action first as opposed to a marketing action? Where is the balance?