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Quick Hits: MediaBank, Medialets and More

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May 20, 2010 

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Gavin Dunaway  |

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Quick Hits: MediaBank, Medialets and More

ADOTAS – Sigh, I believe “shit on Facebook” week is coming to a close, but we had some good times, didn’t we? Unfortunately, the social network’s growing user discontent eclipsed some cool announcements.

– MediaBank is giving increased transparency to the media-buying process and enhancing communications with its new Vendor Portal.

– Emailvision has enhanced version 7.4 of its Campaign Commander software with calendar-view strategic planning module.

– Medialets has partnered with Nexage, allowing clients to easily integrate the latter’s mediation services through the Universal SDK. On the other side, Nexage clients can take advantage of mobile app monetization through Medialets’ Universal SDK.

– Social marketer Context Optional has launched a retail solution that allows advertisers to send coupons directly to a user’s news stream, send coupons via text messages, geo-target discounts and promotions and more.

– Video platform Kyte has introduced extended support for Android with an SDK as well as Android App Framework.

– Bubble Motion has released version 1.5 of voice-blogging platform Bubbly, which includes the ability to vote (“Like”) on popular content, comment and share with other users.

– You wanted rich-media mobile banners? Well indie mobile ad network Greystripe has got ‘em in a wide array of formats: static, animated and expandable-to-full screen rich medi

I am actually off to Milan for a few days, so the lovely and talented Sarah Novotny will be filling in — be kind to her, or else I hunt you down like the dogs you are!

(See, I need a vacation.)

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