Adotas

Where media buyers start online







News

OFT Publishes Online Advertising Case Study

Written on
May 25, 2010 
Author
Sarah Novotny  |
Share
OFT Publishes Online Advertising Case Study

case study

ADOTAS – The OFT announced today that after investigating online targeted advertising, more could be done to protect user information, both how its collected and used. Some of the suggestions the report includes are: CPS practices would include a decision on whether or not to visit a website; and should industry action prove ineffective, OFT and ICO will strengthen the effectiveness of regulation by seeking to agree a memorandum of understanding to establish in which circumstances the ICO or OFT would take enforcement action.





Reader Comments.

No comments yet

Leave a Comment

Add a comment

No Tags
Article Sponsor

More News



  • Is Apple's Ping a threat to other social networks?
    Loading ... Loading ...

Polls Archive

Latest News

News Archive

Spotlight

Spotlight: Vulcan Spring Testifies to GlobalSpec’s ProwessADOTAS – With potential customers stretched across a wealth of industries, Vulcan Spring sought GlobalSpec’s expertise in reaching engineers and [...] more...


Adotas Partnership