OFT Publishes Online Advertising Case Study

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case study

ADOTAS – The OFT announced today that after investigating online targeted advertising, more could be done to protect user information, both how its collected and used. Some of the suggestions the report includes are: CPS practices would include a decision on whether or not to visit a website; and should industry action prove ineffective, OFT and ICO will strengthen the effectiveness of regulation by seeking to agree a memorandum of understanding to establish in which circumstances the ICO or OFT would take enforcement action.

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