http://www.adotas.com/2010/05/offline-targeting-the-real-punch-in-the-nose/ Where Interactive Advertising Begins Fri, 10 Feb 2012 14:59:18 +0000 hourly 1 http://wordpress.org/?v=3.1.1 http://www.adotas.com/2010/05/offline-targeting-the-real-punch-in-the-nose/#comment-824426 RetailSource Wed, 26 May 2010 19:22:41 +0000 http://www.adotas.com/?p=16663#comment-824426 Russell has it nailed. (So does Facebook) Personal information privacy is a thing of the past. We give up control of our information easily in both the online and offline world. At least the online activities used for online targeting are separated from the personal identifiers on many platforms. But this is a thin line, already crossed by Facebook and others. How long until it is accepted to the extent that we accept loss of privacy offline? Russell has it nailed. (So does Facebook) Personal information privacy is a thing of the past. We give up control of our information easily in both the online and offline world. At least the online activities used for online targeting are separated from the personal identifiers on many platforms. But this is a thin line, already crossed by Facebook and others. How long until it is accepted to the extent that we accept loss of privacy offline?

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