Nokia and Yahoo Trade Toys

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ADOTAS – Nokia and Yahoo have entered an exclusivity agreement. The Internet firm will host Nokia’s Ovi email online mobile devices and in turn, Nokia will provide Yahoo with maps and navigation. The news broke yesterday and was presented as a step forward in expanding services for users in emerging markets – specifically those who use their phones as their primary source for online access. This deal does not include mobile advertising as of yet, but analysts predict that it could signal the first step in that direction.

Although Nokia is the leading vendor of handsets in many other markets worldwide, the company still struggles to grow in North America. CEO Olli-Pekka Kallasvuo was quoted in Reuters s saying “Location, maps and navigation will get more mind-share, will get more attention in the U.S. and many more users in the North American market. This is one step we’re taking in making our position stronger in the U.S.”

Yahoo announced last month that it has a deal with Samsung to place its software and services on their cellphones. Samsung is the second-largest cellphone company in the world.

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