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Mpire Integrates AdXpose With DART, Adds Partners

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May 4, 2010 

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Gavin Dunaway  |

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Mpire Integrates AdXpose With DART, Adds Partners

ADOTAS – Love ‘em or leave em’, ad verifiers have found quite a market. Mpire in particular has fared well, with its AdXpose product being able to boast native integration with and official certification by DoubleClick’s DART ad server.

It just so happens to be DART’s one and only ad verification solution. Of course, AdXpose is known to get around, also being directly integrated into Atlas, AdTech, Mediaplex MOJO, Zedo and OpenX.

In addition, Mpire has teamed up with a variety of partners, including Digital Broadcasting Group (DBG) Video Network, which in addition to an impressive distributive network also produces original content; Dedicated Media, a display network that serves 5 billion impressions a month; and XA.net, which maintains CPMatic system, a self-service media, data and ad-serving demand-side platform.

Tags: ad verification, AdXpose, DART, dbg, display, doubleclick, Mpire and video

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