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Google Gobbles AdMob

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May 24, 2010 

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Sarah Novotny  |

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Google Gobbles AdMob

ADOTAS – The FTC approved it. Surprise, surprise. Google has gotten the go-ahead for another acquisition. This time it’s mobile ad firm AdMob. The FTC reasoned that since Apple acquired Quattro Wireless in January, there aren’t really many antitrust concerns over Google’s venture. The company tried to buy AdMob but was outbid by Google.

Google announced that it will close the deal within the next few weeks. The firm believes that mobile advertising will become as lucrative as traditional online advertising. AdMob launched in 2006 and is based in San Mateo, CA.

Although Google is by far the dominant player in search advertising, the title for mobile advertising is still anyone’s to lose. eMarketer projects U.S. spending on mobile advertising could reach up to $1.56 billion in 2013.

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