ADOTAS – It’s not just rumor no more: comScore’s first quarter 2010 stats show that display has rebounded, and rebounded big. The data hound noted 1.1 trillion impressions registered in the first three months of the year, a 15% pop over the year before.
Though Google had 25 billion impressions, or 2.4% share, it will be interesting to see if the search giant’s recent redesign up its ante in the coming quarters. eZanga CEO Rich Kahn mentioned the other day that the new layout offers a lot more real estate to go beyond text ads.
“I would expect to see more graphical ad units rolling into this new design,” he said. “Once this is accomplished, as they are a leader in the industry, I expect to see others follow right behind.”
That certainly would be a promising development for display in general… Stay tuned.