Users, Advertisers Stricken With iPad Fever


ipadmoney_smallADOTAS – Analysts are just so hard to please: Apple sells more than 300,000 iPads on its first day, including deliveries of pre-ordered devices, and the analysts are disappointed. “We thought it would be more like 600,000,” they sneer while sucking down escargot and sipping champagne.

But are the first weekend sales a disappointment? Not if you consider that only the wireless-enabled iPad went on sale. Plenty of would-be purchasers are likely waiting for the souped-up 3G iPad that arrives next month. Also, that’s 30,000 more sold than when the iPhone was launched way back in 2007.

Add to that 1 million iPad apps and 250,000 iBooks downloaded just on Saturday and it takes a fair deal of nerve to call opening day a disappointment.

“It feels great to have the iPad launched into the world — it’s going to be a game changer,” said Apple CEO Steve Jobs said in a statement. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”

TechCrunch notes that some analysts got a little too wrapped up in the iPad frenzy. Gene Munster, an analyst with Piper Jaffray, originally predicted 300,000 sales during the first weekend but bumped it up to 600,000 to 700,000 on day one. You got a little overexcited there, buddy!

Advertisers appear pretty enthused about the iPad — ClickZ reports that they’re dropping anywhere from $75,000 to $300,000 on application sponsorships, some exclusive such as Chase Sapphire’s deal with The New York Times’ free iPad app.

Google is going to help fuel this addiction by allowing advertisers to target iPad users via AdWords. Over the weekend the company purchased Episodic, which operates a video platform that lets publishers and marketers not only host, stream, measure and monetize content online and on mobile devices. Episodic already supports the iPhone 3.0 OS adaptive streaming protocol; no doubt Episodic’s resources will come in handy for reaching iPad users.

However, the momentum is still in Apple’s court — on Thursday the company will be hosting a developer preview for the iPhone OS4. Typically these sneak peeks foreshadow the release of a new iPhone — the tech world is swarming with rumors that this is the iPhone HD and it will feature not only the iPad’s A4 processor but also a bigger screen (960 X 640!) and the ability to play HD video.


  1. The Ipad will save Apple Corporation but not journalism
    Journalism was already in decline before the Ipad was launched. What will you be writing about using you Ipad that will make you a better or worse journalist? Journalism is not dying, it’s just not the same. Will the popularity of the Ipad translate to better journalism? BIG NO! Will it bring in Ads revenu? Maybe! The demise of journalism started years ago when journalists started to write desperate articles just to get the information published. Now, it is mass media journalism and Ipad is only just a part of that. It’s got nothing to do with ethics or factual writing. Get the information or misinformation out and that is what journalism boils down to. To make it worse, bloggers think they are journalists! lol
    Everybody loves free so why pay for something you can get for free? It doesn’t make business or journalistic sense. Free is good and I should know. lol


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