UPDATE: So Long, Yahoo! Publisher Network Online BETA
ADOTAS – UPDATE: Yahoo! reached out to clarify that it’s killing the self-service beta program for small publishers. The move has no ramifications for the Publisher Network for large, direct publishers and partners, the affiliate network and advertisers using Content Match ads. Read more here.
Seems Yahoo! is shedding programs left and right — in the last year both MyBlogLog and the Maven Video Networks Platform both bit the dust. Now the Yahoo! Publisher Network Online — a self-service beta program reminiscent of Google AdSense for smaller pubs — is also waving bye-bye as of the end of April.
Users of the contextual ad product were informed via email that the party is over and YPNO will deliver final publisher payments for April no later than the end of May. YPNO allows publishers to monetize their sites on a cost-per-click basis through contextually relevant text ads. The email points current users in Chitka’s direction, which conveniently has a step-by-step process for transferring over to its system.
Yahoo! gave no specific reasons for canning YPNO, which was introduced in 2005 but has never shed its beta status, other than the vaguer the vague “we’re always evaluating our products yada yada yada.” But considering recent moves including shuttering the Direct Media Exchange, rebranding the Right Media Ad Exchange as premium and Facebook and Twitter integrations to build a social hub, Yahoo!’s focus seems to be elsewhere.
As the company’s search deal with Microsoft has received authoritative blessings, it would seem Yahoo! doesn’t feel like competing with Google anymore on several fronts, including contextual text ads. Considering that Google is making a strong push into display, a place where Yahoo! is still ahead, buffering the borders by shedding excess weight ain’t a bad idea.
Reader Comments.
It’s because Microsoft will be announcing their own publisher network by the end of the year imho.
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