This merger will spread high-quality traffic generation across MediaTrust’s platform and extend its reach by more than 20 million monthly unique visitors and around 5 million paid searches per month. More than 1,200 owned-and-operated web properties are included in the deal.
Cohn boasts 20 years of industry leadership experience. As president and CEO, he transformed Vendare Media from a startup to a diversified marketing firm focused on lead generation and other types of performance-based marketing with annual revenue of $120 million. Vendare eventually merged Net Blue, which renamed itself Conexxus and joined forces with Epic Advertising earlier this year.