ADOTAS – Call it the supergroup of broadcast media: three owned-and-operated operations — Fox, NBC and Telemundo — and nine local broadcast companies — including Gannett Broadcasting, Hearst Television and Cox Media — are teaming up to provide a mobile content service.
Using existing broadband spectrum and the ATSC-M/H, an open broadcast transmission system developed by the Advanced Television Systems Committee (ATSC), the service will allow member companies to provide content to mobile devices — anything from live and on-demand video, local and national news (print and electronic), and sports and entertainment.
The program will complement the FCC’s National Broadband Initiative by reducing wireless broadband traffic via giving consumers mobile access to video content on another channel. The system will also be rigged to deliver timely emergency information to citizens on a local or national basis.
In a statement, Fox Television Stations CEO Jack Abernathy called the joint venture “the first step in forging cross-industry and company partnerships to deliver content to consumers.