The recently released iPad was called the gorilla in the room — I was slightly envious of the guy sitting next to me, legs crossed and typing away on the slick looking device. But a few media pros I talked to admitted they were surprised at the kind of lackadaisical response to the iPad in the digital marketing world.
I agreed, especially since consumers are drooling as they dream about having one. Surveying 850 users across 30,000 wifi hotspots over the weekend, JiWire reported that 23% of mobile wifi users plan to purchase an iPad in the next 12 months. Even more interesting, 43% of respondents don’t use an Apple mobile device — 27% were BlackBerry users. Ahem, crossover anyone?
Just over the weekend, JiWire noticed 5,000 sessions from iPad users on public wifi. Combine that with 300,000 devices sold the first day, as well as 250,000 iBooks and a million apps downloaded, it would seem marketers should be more excited or fall behind.
Tweeters are also pretty psyched: according to data from 50,000 tweets analyzed by Attensity, 87% wanted to purchase one. Sixty-seven percent said they liked the iPad, 6% said they were “in luv,” while the haters only made up 2%. However, 24% said they weren’t thrilled….