[x+1] Creates The Smartest Tagging System Around
ADOTAS – Today, if you happen to be at the NextTargeting Summit 2010, hosted by [x+1], you will have the opportunity to check out the company’s newest platform. The firm has released the latest version of its real-time audience targeting platform which provides a fully integrated Smart Tagging System. [x+1] uses a universal tag across multiple web pages and media, streamlining the the process and improving the performance of multichannel online marketing campaigns.
Greg Pier, Vice President of Product Development for [x+1] said “Using our audience targeting platform with its Smart Tagging System, a single tag code can be easily propagated, facilitating a multi-touchpoint campaign that reaches people wherever they are online. Suddenly, the technical silos that made it difficult to execute campaigns in a coordinated fashion across digital media are broken down.”
He continued “Because the platform is two-way, data coming in from the Smart Tagging System can also push real-time content. If someone’s on your site, the system will serve up a personalized experience that includes the right offer at the right time. If they’re on the web, it can push out a targeted display ad. If they’re viewing an e-mail, a custom offer pops into their inbox – all driven by the same common data.”
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