ADOTAS – After bringing on former AOL Third Screen Media Head of Engineering Rishi Bhatia and his key engineers, Vibes Media has further stretched its mobile reach through the acquisition of self-service mobile advertising company Zeep Mobile.
Zeep’s SMS service, which features behavior and location targeting via bidding and proprietary algorithms, will be integrated into Vibes mobile marketing platform and appear in offerings in the next few weeks.
In addition, the Zeep network of 10,000 developers will become a part of the Vibes family, as Zeep President and CEO Scott Robertson and the engineering team trade headquarters in Vancouver for Vibes’ digs in Chicago.
“Vibes has the scale and the experience to make our technology really valuable in mobile marketing,” said Robertson. “It’s the ideal home for propelling our unique platform to new possibilities as we work to realize Vibes’ aggressive growth trajectory.”