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Shortys Recognize the Tweets That Matter

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Mar 4, 2010 

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Gavin Dunaway  |

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Shortys Recognize the Tweets That Matter

ADOTAS – Oh boy — it’s the Academy Awards on Sunday night. Sorry, being a film snob I can’t get interested in all that Hollywood back-patting (Who cares about “Avatar” or “Hurt Locker” — did you see Lars von Trier’s “Antichrist”?). But I’m always willing to give some love to the Shortys.

The second annual “Oscars of Twitter” awarded the most innovative uses of real-time microbl0gging Wednesday night at TheTimesCenter in the New York Times Tower, located in Times Square. Haitian TV presenter Carel Pedre received a special humanitarian Shorty for tweeting real-time, on-the-ground info about the Haiti earthquake while Newark Mayor Cory Booker was honored for using Twitter to assist constituents with timely snow removal.

A favorite actor of mine, Nathan Fillion (who can currently be seen on ABC’s “Castle” but won my heart as Captain Malcolm Reynolds on the amazing “Firefly”) took home the award for top celebrity while Frank Adman was recognized for his contributions for advertising. The TwitPic of the year was given to Janis Krums for his snap of the incredible Hudson River landing of U.S. Airways flight 1549.

The Shortys, created by Sawhorse Media and funded by the John S. and James L. Knight Foundation, stretch across 26 categories and winners were determined by a combination of Twitter votes and a panel of judges (which, I kid you not, includes MC Hammer). The highlight of the night, though, was probably William Shatner (via video feed) reading his favorite tweets from @shitmydadsays; Shatner will be taking the title role in a TV pilot being shot for CBS.

“The Shorty Award winners show that you can make a big impact with few characters,” said Sawhorse CEO Gregory Galant. “We’re thrilled to see so many concise communicators fly in from around the world to accept their awards.”

Of course, recipient excitement was restrained as acceptance speeches were limited to 140 characters (can’t afford those extra exclamation marks or emoticons), which is a rule that the Academy may want to consider implementing…

Tags: sawhorse media, shortys, social-media, social-networking and twitter

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