Rubicon Partners With mOcean to Offer Mobile Platform
ADOTAS – The Rubicon Project is taking it’s revenue optimization to the mobile world. Through a partnership with mobile ad platform mOcean Mobile, REVV for mobile (RFM) will give premium publishers a platform to match each mobile ad impression with the highest paying demand source.
Integrated within the REVV for publishers platform, RFM will offer campaign creation and creative trafficking across multiple platforms as well as integration with all major third-party ad networks. In addition the mobile offering features real-time reporting, landing page creation and optimization by network, site and zone.
“Mobile inventory is growing quickly as a contributor to our publishers’ overall advertising revenue, so it was imperative we select a partner that could deliver the right technology and services,” said Craig Roah, COO and founder of Rubicon. “We chose to work with mOcean Mobile because they offer the most mature mobile ad serving product on the market, a best-in-class user interface and a team that is staffed with industry veterans.
Dave Gwordz, CEO of mOcean’s parent company, Mojiva, said he believed Rubicon’s mobile offering would bring much-needed ad serving efficiency to the space.
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