Quick Hits: Hydra Partners With Meteor, Commission Junction Expands SponsorPay Deal

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punch_small.jpgADOTAS – Hydra has partnered with Meteor Games to manage the social gaming company’s new player acquisition efforts on Facebook and its estimated ad inventory of 600 million monthly impressions.

— Commission Junction and offer marketer SponsorPay are extending their international partnership to more than 30 countries in North America, the EU and South America. Last month SponsorPay took over competitor GratisPay to become the leader in offer marketing in Europe.

— Along with the promotion of Kirby Winfield to president and chief revenue officer, Mpire has moved into a bigger headquarters in Seattle and opened a sales office in San Fransisco.

— Direct marketing agency Media Horizons has launched its Data and Analytics Group, which will create data performance solutions to increase ROI in direct mail and online channels for both acquisition and customer marketing. As the leader of the new group Rick Child has been promoted to Vice President, Data and Analytics.

— Yowza!! has introduced a self-serve sign-up option for smaller business that want to take advantage of mobile couponing.

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