Quick Hits: Geoscape Goes Freemium, Gupshup Opens AppShup
ADOTAS – Geoscape has released the FREEmium edition (I see what you did there!) of the Geoscape Intelligence System (GIS), which will provide marketers with frequently updated consumer info such as socio-demographic, economic and spending data via an intuitive browser interface. GIS is powered by Geoscape resources such as the company’s proprietary geo-demographic segmentation database, American Marketscape DataStream, and its demand data resource, Consumer Spending Dynamix.
– Asian mobile social network SMS GupShup, which boasts 26 million texting users, has launched the AppShup for the promotion and distribution of SMS apps. The open developer platform makes it easy for developers to speedily develop SMS-based apps and services.
– Users of Kantar Media’s Stradegy and MarketAdvisor for media sellers now have access to new Internet occurrence and creative data on a dialy basis, within 48 hours of an ads appearance online.
– PPC engine AdCloud Media has introduced enhanced targeted options that filter down to the state level. In the near future, AdCloud will expand these options to drill down to the zip code level.
– Email marketer Listrak has released version 4.8 of its platform, which includes integrations with Salesforce and Omniture, as well as expanded domain tracking through Google Analytics.
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