ADOTAS – Demdex has integrated TARGUSinfo AdAdvisor verified audience data into its turnkey audience management solutions. Demdex clients can will have turnkey access to verified demographic, psychographic and product interest data on about half of their online visitors.
— 24/7 Real Media has released Open AdStream® 10, the latest upgrade to its ad management platform for targeting and delivering of multichannel digital advertising. This release offers technology innovations as well as turn-key Omniture SiteCatalyst integration and geodemographic data for enhanced ad targeting.
— After a year-long ad platform audit by Ernst & Young, RealVu has been accredited by the Media Rating Council, placing its ad serving technology on the same level as Yahoo!’s, Microsoft’s and Google’s.