ADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited platforms from which to buy and analyze both traditional and digital media.
— Compete and Omniture are teaming up to give marketers all the data they could ever need to design their websites for maximum monetization and optimization. The partnership will integrate Compete’s panel-based digital measurement capabilities with Omniture’s robust site-centric insights.
— Two dozen publishers and a handful of advertisers participating in a three-week beta test can confirm that Hydra has souped up its next generation of proprietary campaign tracking software. In addition to beefier compliance and fraud protection, HN 2.0 promises increased accuracy and tangier performance analytics through a more powerful user interface.
— Adometry has enhanced the virility of Veracity, its ad verification and effectiveness software. Version 1.5 now includes support for click-through and view-through conversions, date ranges and an API for customers to securely retrieve data.