Adotas

Where media buyers start online







News

Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture

Written on
Mar 4, 2010 
Author
Gavin Dunaway  |
Share
Quick Hits: Active International Employs MediaBank, Compete Partners With Omniture

punch_small.jpgADOTAS – Corporate trade firm Active International has named MediaBank, provider of integrated procurement technology and advanced analytics software for advertising agencies, it’s software source for media buying, tracking and reporting. After a year of consideration, the honchos at Active decided MediaBank’s O|X and A|X Suites would be the best-suited platforms from which to buy and analyze both traditional and digital media.

– Compete and Omniture are teaming up to give marketers all the data they could ever need to design their websites for maximum monetization and optimization. The partnership will integrate Compete’s panel-based digital measurement capabilities with Omniture’s robust site-centric insights.

– Two dozen publishers and a handful of advertisers participating in a three-week beta test can confirm that Hydra has souped up its next generation of proprietary campaign tracking software. In addition to beefier compliance and fraud protection, HN 2.0 promises increased accuracy and tangier performance analytics through a more powerful user interface.

– Adometry has enhanced the virility of Veracity, its ad verification and effectiveness software. Version 1.5 now includes support for click-through and view-through conversions, date ranges and an API for customers to securely retrieve data.





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , and
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...


Reader Favorites

Classifieds

Recent Comments


Adotas Partnership