IAB’s Video Standards Tackled By ADTECH
ADOTAS – ADTECH, a part of AOL Advertising and an ad serving technology, announced today that its ad serving solution now complies with the IAB’s expanded VAST 2.0 video standards. The objective of VAST is to manage, target and report on online video ads running via a third-party ad server, which is currently being done for banner ads.
CEO of ADTECH Dirk Freytag stated “For us it is a given that we are involved in the development of standards and that we expeditiously implement them into practical applications once they become available. Video ads already make up over five percent of the ads we deliver globally. We are closing more and more accounts whose video ad impression volume is growing, in keeping with the industry. In this growth market, standards are the best foundation to generate trust, transparency and more technical choices.”
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