Google Offers National Click-to-Call in Mobile Search Ads
ADOTAS – I was a little miffed when mom and pop got rid of the rotary phone (Am I dating myself here? I also remember life without cable TV.) and brought home a fancy-pansty touch-tone model. I took a strange pleasure in watching the dial roll back and forth and hearing the clicks tick off on the earpiece. Buttons and bland tones didn’t offer quite the same thrill, but my childlike wonder was stirred by the speed-dial feature — one push, a “bee-do-beep-bo-po-beep” that sent a thrill up my spine and I was yakking away to my best friend.
Google has poked my nostalgia by expanding its offering of click-to-call phone numbers on mobile search ads from local to national. Advertisers can stick a number on the end of their mobile web ads, and with a touch of the smartphone screen (be it an iPhone, Palm Pre or an Android-powered device) the user can get connected to a local office or a national call center, depending on the query.
That’s so cool! my inner child yelps. It’s particularly benign for advertisers and consumers, my rational adult intones, adding a lot more functionality to mobile search ads. You’re so old and boring, my inner child groans in response. Still, he hasn’t been this excited since email links opened new compose windows. It’s the simple pleasures in life, really.
On a side note, I hope everyone is getting a good laugh out of this Onion article.
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