Fuze Box Launches Tweetshare for Twitter Fan Pages
ADOTAS – A user’s Twitter homepage is limited to a link and 140 characters. It’s nothing like a fan page on Facebook, which offer a world of engagement options for brands via polls and the sharing of content. Many brands on Twitter will link back to their Facebook fan pages, which Moran argues makes for a bad user experience.
“My Twitter life is more about my professional side and the marketing world, while Facebook is more a private situation,” Moran said. “I wouldn’t necessarily become a friend or fan of a brand on Facebook that I may follow on Twitter.”
So Fuze Box — which also offers Fuze Meeting, Fuze Messenger and Fuze Movie — has leveraged its platform to bring a centralized way for brands and others to share content on Twitter. As a content outpost, the free service Tweetshare offers a social alternative to static landing pages and basically offers the ability to create fan pages for Twitter.
“We want to create that same environment where companies and brands and, heck, anyone who wants to create a fan page can and have a better experience of sharing content, getting feedback and engaging with the Twitter community,” Moran said. “Think of it as YouTube meets Scripps meets Twitter.”
Tweetshare users can upload content ranging from HD video and PowerPoint presentations to images and other documents. Every form of content is optimized for the medium, whether it’s on the web or iPhone. The platform also offers the ability to build polls around uploaded content to engage audiences.
“If you attach a poll to a photo or a short video, it’s amazing how many more people will interact than just a comment box,” Moran observed.
Tweetshare pages are highly customizable in design. Ten contributors can add content onto a fan page — anything they upload into Tweetshare as well as anything they tweet will appear on the page. In addition, the platform threads replies to tweets to form conversations quite similar to Facebook; replies to posts on Tweetshare are reposted as tweets.
“Twitter is notoriously difficult for newbies and pros alike trying to follow the stream because it goes by so fast and it’s not a threaded discussion,” Moran said. “There’s no reason to be shy about it — we’re okay with looking a bit like Facebook fan pages because we want the interface to be intuitive, but still based on your Twitter ID.”
In addition, Tweetshare provides real-time analytics on the number of people visiting the fan pag, how long they’re staying, what they’re viewing and more.
There’s also an API available to post from Tweetshare to Facebook fan page.
Fuze Box has also released an iPhone app to upload photos, videos and other content directly from your 3G network to Tweetshare and build a discussion automatically.
It’s well known there’s friction between posting stuff on Twitter and the web; various apps have facilitated this process for the consumer, but the marketer or brand trying to share more valuable content runs into road blocks, Moran said.
“We think there’s a gap there for Twitter fan pages and we’re excited to fill it,” he added. “We’re not trying to replace your Twitter stream, just augment it.”
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