Facebook and Twitter Mobile Access Explodes
ADOTAS – I logged onto Facebook today to see a friend apologize (in third person, as appropriate for the site) because her “mobile uploads for roughly the next two weeks will all look distinctly Japanese-photobooth (there IS an app for that). She apologizes. She cannot help herself.”
Japanese-photobooth? Her smartphone app adds random graphics to uploaded mobile shots such as pink borders, panda bears, Japanese letters, teddy bears, snowflakes and even devil horns. Cute at the moment, sure, but likely to get irritating fast (similar to the “pirate” translation).
But it highlights something comScore has got the stats to back up: a helluva lot more people are updating their social networking pages via their smartphones.
According to comScore, 11.1% of all mobile users accessed social networking sites via their mobile browser in January 2010 (up 4.6 points from last year), with 30.8% of smartphone users joining in the fun, an 8.3 point jump from last year.
In particular, Facebook access grew 112% over the previous year, while Twitter access jumped by a whopping 347%. Facebook had 25.1 million users accessing the site via mobile browsers in January 2010, while Twitter had 4.7 mobilers. Though it’s mobile engagers fell by 7% over the year, MySpace had about 11.5 million users access the site in January via their mobile browsers.
The only thing that surprises me is that only 31% of smartphone users are accessing social networking sites. Is it just me or does that number seem low? And only 4.7 million tweeters? Huh….
Reader Comments.
seems waaaay low. only 31%? who spends the time to go to FB on a pc anymore?
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