Best Laid Plans of iPads and iPhones


appleADOTAS – While the iPad is being  released this weekend to the tech-hungry masses, and I’ve just caught up with 2007. Watch out, world —  I have an iPhone and that sucker is addictive. I stayed up till 3:00 a.m. tooling with the device the day I got it — why didn’t you Adotas readers warn me? Or why didn’t I pay attention to my own writing?

Last night I’m at band practice, waiting for the bass player and the drummer to figure out a new groove, and I see my iPhone sitting patiently on top of my amp. I could be checking my email right now… I wonder if someone commented on my Facebook status… Can I get a badge for my practice space on FourSquare?

Must… resist… temptation… Refuse to be… iPhone Zombie…

As I’ve finally been baptized into the cult of iPhone, I’m starting to ponder the purpose of the iPad. Is screen real estate that important? According to video advertisers, yes — and granted, the few times I’ve watched a video on my tiny iPhone screen, it has seemed lackluster. For advertisers in general, it will be a helluva lot easier to market a product on the iPad’s nearly 10-inch  screen, but in terms of business functionality — social networking and such — how different are the two? Does the reader feature really replace the ability to make calls?

A great deal of fuss has been made about the lack of Flash on the iPad but several technology providers and mobile ad platforms are skipping the bitching and finding ways to jump over the hurdle, starting with Brightcove and its mission to bring HTML5 to parity with Flash.

Rich mobile ad network Greystripe has introduced iFlash ad units, which will transcode advertisers’ current Flash campaigns for the iPad and the iPhone. comScore survey results support the power of iFlash, with average CTRs above 1%; a 10.4% jump in brand awareness on the Greystripe network versus a 2.0% lift from online; and a 23.3% increase in ad awareness on the network, compared to 3.0% hike online.

Meanwhile tech platform Kyte has released a universal embed code for developers that outputs HTML5 video that will run on the iPad. In addition, the company has launched an SDK for developing native iPad apps that will also works as a single media API for the iPhone and iPod Touch. The SDK features easy integration of multimedia chat, comment threads and ratings as well as APIs to build RSS and Twitter readers.

But I don’t quite feel like I’m missing the boat on the iPad — sure it sounds cool, but I don’t feel the need to have one right this very second (though I’m curious how many people will be showing them off at AdTech San Fran) news about the iPhone HD does make me grumble a bit. The latest iPhone incarnation is awash in rumors at the moment, including whispers that it will boast the iPad’s A4 processor or something similar, run on a fourth-generation network, have a larger screen (960 X 640 vs. 320 X 480 on current iPhone models) and display HD video. It will also do your taxes for you and double as a light saber.

Along with the iPad’s current exclusivity, TechCrunch is calling these Apple’s goodbye gifts to AT&T — well, goodbye to monogamy, anyway. The Wall Street Journal reports that Apple is developing a CDMA version of the iPhone — something Adotas reported on a while ago (OK, I got the scoop from, where I also once worked). Verizon and Sprint are likely to have their own iPhone offerings this fall.

Let’s not kid ourselves — Verizon’s got a far better offering than AT&T and of course they make you pay extra for it. According to comScore, 43% of U.S. smartphone use hails from AT&T while 23% comes from Verizon. AdMob reported that 50% of the traffic on its network in February was from iPhones (24% from phones with the Android OS). Anybody venture to guess how smartphone traffic share will transform after Verizon starts selling its iPhone?


  1. Well That’s not actually true about Verizon. It depends on the metric used. If you go by availability of 3G then Verizon is better. But in the most recent speed tests, ATT’s investment in upgrading the network paid off and they significantly out performed Verizon. Plus, the commercials about not being able to talk and download at the same time on Verizon are true… we will see how that changes with the iPhone. My feeling is that some will jettison for Verizon which will improve ATT’s network, while hurting Verizon’s. Eventually, they will both be about the same.

  2. I had such a bad expereince with AT&T that I wouldn’t get an Iphone….. Verizon was good to me when I was a customer that would remove my biggest reason not to jump in… But by the time it ships? Droid V4 Window Phone 7 and who knows what else. A wave of realistic alternates in that time frame would blunt my interest

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