Pixazza, a platform that allows consumers to buy products from e-tailer sponsors by clicking on a price tag within an image, has launched an advertising compatriot solution with AdPix. Employing technology that combines crowdsourcing and computer algorithms to determine the most relevant ad, AdPix shows a list of advertisements when a user rolls over on an enhanced graphic.
The company has product experts around the country tagging and matching goods found within online images and linking them back to the inventories of Pixazza’s network of advertisers.
“After a decade focused on search advertising, the industry is once again looking for innovations in display advertising,” explained Bob Lisbonne, CEO of Pixazza. “Pixazza enables consumers to mouse over images on their favorite websites to reveal a card with associated information, products, and brands. Because the content is contextually relevant, consumers consider it a feature, while advertisers enjoy high levels of engagement.”