AdJuggler Soups Up Its Software
ADOTAS – Spring is in the air (despite the occasional flurries here in NYC), so in anticipation of the new season AdJuggler is rolling out the latest upgrades for its publisher solutions software (APS), targeted to fast-growth publishers with niche audiences and large domestic and international portals, and its network solutions software (ANS), which gives ad networks a multizone structure to manage their numerous participants while offering branding and customization options.
Version 7.0 of both products feature significant architectural improvements and enhanced features such as beefier inventory management and forecasting tools, as well as robust and intuitive reporting and graphical data mining.
Complying with IAB’s VAST specification and Brightcove’s video media player, AdJuggles now offers more thorough support for rich media formats. Also, the company has improved its backbone for campaigns across both web and mobile devices, including mobile targeting by device.
On the attribution front, APS and ANS have simplified tag management and automated tag routing, as well as improved invoice processing. The upgraded versions also feature expanded cookie targeting, retargeting and post-impression tracking.
Finally, AdJuggler has enhanced its user interface and workflow based on Adobe Flex, facilitating micro-edits to campaigns, direct navigation across the software and role-based security and approval for both marketing teams and agencies.
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