140 Proof Partners With HootSuite for Mobile Twitter Ads
ADOTAS – Last month 140 Proof made waves on the Twitterscape by introducing an ad network that allows third-party Twitter users to sell space to advertisers — effectively bypassing the Twitter site itself.
Now the company is integrating its targeted ads for mobile with the recently released version of the Hootsuite app for the Android platform as well as its updated iPhone app. Hootsuite is a social media dashboard that assists advertisers in launching marketing campaigns and distributing targeted messages across social networks.
The integration allows advertisers to create non-intrusive and personalized ads on Twitter through 140 Proof’s platform that users receive as a tweet via HootSuite — just like your typical tweet, users will be able to reply and retweet.
HootSuite is also now offering both a full and a free (lite) version of its mobile app, which allows marketers to manage multiple Twitter accounts and schedule messages as well as track real-time metrics.
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Ads on Twitter. This is a winning combination!
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