WidgetBucks *RIP*
As reported in Adotas recently, Mpire’s new AdXpose product is the latest focus of the company that was formerly best known for its ad network WidgetBucks. Well, WidgetBucks is no more says CRO Kirby Winfield. As reported in the Seattle Xconomy Winfield, sums it up, “We are AdXpose. Widgetbucks is on life support,” he says. “Now it’s about [ad] verification and optimization. We want to be the Omniture for advertising and online, specifically within display.”
Reader Comments.
Aha, well that would explain why my Widgetbucks account has disappeared off the map – funds and all!
I have been trying to contact someone at Mpire, do you think I can get through to anyone? No message, no nothing – is this a way to treat people who have earned you money (and who you owe money to?)
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