Comments on: Toys or Tools? http://www.adotas.com/2010/02/toys-or-tools/ Where Interactive Advertising Begins Fri, 10 Feb 2012 11:04:20 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Jonny Wood http://www.adotas.com/2010/02/toys-or-tools/#comment-808030 Jonny Wood Tue, 09 Feb 2010 18:02:44 +0000 http://www.adotas.com/?p=14787#comment-808030 Interesting piece Ernie, and out of interest I'd love to hear your thoughts on the role that digital tools can play in the creative process itself?. What could anyone from an ad creative to an architect be using to assist the creative process? How is that process likely to evolve as we use, in all walks of life, digital tools more and more? Interesting piece Ernie, and out of interest I’d love to hear your thoughts on the role that digital tools can play in the creative process itself?.

What could anyone from an ad creative to an architect be using to assist the creative process? How is that process likely to evolve as we use, in all walks of life, digital tools more and more?

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