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Salzman Is the Display Guy for Google

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Feb 19, 2010 

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Gavin Dunaway  |

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Salzman Is the Display Guy for Google

ADOTAS – Meet the new boss, same as the old boss. DoubleClickers who have been around a block or two will recognize a familiar face in the new Google position of head of media and platforms for the Americas: Barry Salzman who was DoubleClick Global Media president between 1997 and 2002,

Salzman will manage all display ad sales over all of Google’s display offerings, including YouTube, the Google Content Network, advertising inventory monetization, DoubleClick’s ad serving business, and the DoubleClick Ad Exchange. Pretty much everything non-search.

During his tenure at DoubleClick, Salzman turned a plucky startup into a 1,000-employee operation in 24 countries with $400 million in revenue. After leaving the company, Salzman found a home as the COO of ShopWiki. Most recently, Salzman CEO of YCD Multimedia, which provides in-store digital media for the retail, hospitality and banking industries.

“Google is starting to see incredible traction in display but the enormous part of the upside is still to be realized,” Salzman told AdAge. “A big part of my job is to be Google’s champion of display, which has a media piece and a technology piece.”

Installing a display vet with serious cred in charge of sales is the latest shove in Google’s big push to its display business. The company launched the DoubleClick Ad Exchange with a great deal of hoopla back in September. After an impressive third quarter 2009 earnings, the company flipped into hire and acquire mode with a chief goal of beefing up display. Shortly thereafter Google went on a shopping spree, tossing mobile ad network AdMob and dynamic ad-maker Teracent into the cart.

Still, the company exists in the shadow of rival Yahoo! — at least as far as display is concerned (search, not so much). Yahoo! reportedly brought home $4 billion in display revenue in 2009, while Barclay’s Capital estimates that Google’s display revenue in 2010 will be closer to $1 billion. According to comScore’s “2009 U.S. Digital Year in Review,” Google sites served nearly 70 billion display impressions compared to Yahoo!’s 521 billion.

So is Salzman the magic ingredient that will make Google’s display business sizzle?

Tags: ad-exchange, admob, Barry Salzman, display, doubleclick, Google, Teracent and Yahoo

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