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QuinStreet Trips Up Going Public

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Feb 11, 2010 

Author

Gavin Dunaway  |

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QuinStreet Trips Up Going Public

ADOTAS – Performance marketer QuinStreet’s leap to go public had many in the industry excited, but the company’s IPO fell short of its goal on the other side. Ten million shares of “QNST” were offered at $15 rather than the expected $17 to $19 range.

In a thorough analysis of the IPO from December, Jay Weintraub suggested there are few public companies similar to QuinStreet, and a good IPO might be a launchpad for other performance marketer of a similar size to go public. Certainly such hopes have been tempered down after today.

However, it’s been a lousy week for IPOs — Terreno Realty, Piedmont Office Realty Trust and Solar Capital all priced below expectation, TheStreet.com noted. So is QuinStreet a victim of bad timing or are people not interested in owning a piece of a performance marketer?

Tags: affiliate, performance-marketing and quinstreet

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