ADOTAS – MPire, makers of advertising verification and optimization technology AdXpose, have introduces a series of APIs that allow ad agencies, networks, exchanges and demand-side platforms to integrate AdXpose campaign data and tools into existing technology platforms rather than separately use the AdXpose reporting portal.
— Digital Agency Q Interactive has launched a new media buying and planning arm to be headed by SVP Bob Girolamo, a 12-year industry veteran who most recently served as Q’s regional vice president of West Coast Sales.
— In-image advertising provider Image Space Media has launched a plug-in for the Word-Press publishing platform that will allow bloggers and other users to monetize images on their sites via Image Space’s in-image advertising solution.
— Social marketing company Context Optional released its Social Marketing Suite, software that combines the company’s applications, moderation, publishing an analytics modules into an intuitive platform available on a subscription basis.
— Developed in MediaTrust Labs following the company’s recent acquisition of Kenzei, MediaTrust has added conversionChat services to its performance marketing platform, helping advertisers recapture exiting traffic before they leave a marketer’s or merchant’s website.
— Online video monetization platform Tremor Media has introduced a targeting system employing real-time audience data. Quantcast is the first data provider to partner with Tremor.