Quantcast Takes Pride in Being #3
ADOTAS – Sure, everyone’s heard of that Facebook thing and I guess Google is still sorta cool after all these years, but Quantcast — that’s the up-and-comer to keep your eye on.
Standing tall behind Facebook and Google, Quantcast took the title of third-most innovative web company of 2010 from Fast Company, which called the private company the go-to source for audience measurement with nine of the top 10 U.S. media buyers banging at its door. In addition, Quantcast entered the general 50 Most Innovative Companies list, sliding in at a respectable 46.
On Tuesday, Quantcast announced a partnership with MTV Networks to offer advertisers demographic and lifestyle targeting within MTVN’s online video inventory. Online video is a bit of a new area for the company, but it should feel ambitious after closing a series C round of funding with $27.5 million raised in the beginning of the year to bring its total fundraising to $53.2 million.
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