ADOTAS – Mobile couponing has broken new ground via offerings from location-based mobile social networks such as Foursquare and Loopt, but Placecast’s ShopAlerts takes it a step further by enabling retailers to give deals to consumers while they’re in a store.
Through using opt-in geo-fences, virtual boundaries that can be targeted using location-based marketing, retailers can reach out to customers with customized messages based on sign-up preferences when they’re near a store or actually inside it. Offers will appear on mobile websites or social networks such as Facebook, or can be sent via SMS for non-smartphone users.
Pilot programs with fast-food chain SONIC and retailers American Eagle Outfitters and REI had promising results, with 65% of surveyed participants making a purchase as a result of a ShopAlerts message. Nearly 80% of respondents said ShopAlerts increased their likelihood of visiting a store while 73% said that would likely use the service in the future.
Here’s a dramatization of how it all works: