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Placecast Geo-Fences In Location-Based Marketing

Written on: Feb 25, 2010
Author: Gavin Dunaway |
: Share; Placecast Geo-Fences In Location-Based Marketing

ADOTAS – Mobile couponing has broken new ground via offerings from location-based mobile social networks such as Foursquare and Loopt, but Placecast’s ShopAlerts takes it a step further by enabling retailers to give deals to consumers while they’re in a store.

Through using opt-in geo-fences, virtual boundaries that can be targeted using location-based marketing, retailers can reach out to customers with customized messages based on sign-up preferences when they’re near a store or actually inside it. Offers will appear on mobile websites or social networks such as Facebook, or can be sent via SMS for non-smartphone users.

Pilot programs with fast-food chain SONIC and retailers American Eagle Outfitters and REI had promising results, with 65% of surveyed participants making a purchase as a result of a ShopAlerts message. Nearly 80% of respondents said ShopAlerts increased their likelihood of visiting a store while 73% said that would likely use the service in the future.

Here’s a dramatization of how it all works:

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Tags: geo-fence, location-based, mobile, mobile couponing, mobile social networks, placecast and shopalerts

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