MediaTrust Busy at Work in Labs
ADOTAS – Put on your lab coat and safety goggles, kids, because we’re entering MediaTrust Labs, a cross-company initiative from MediaTrust designed to establish an environment where employees from different divisions can share ideas with and learn from clients and partners.
The first experiment of the semester involves a disciplined ROI analysis to determine the tech with greatest potential to scale and have a significant business effect for advertisers, publishers and partners.
“MediaTrust Labs provides the ideal environment to translate the collective knowledge of our team into real products that drive success for our partners,” said Christopher Smith, director of product management for MediaTrust Labs. “We see an opportunity to lead the performance marketing industry in several key areas, such as campaign optimization via real-time conversion analytics; automation and traffic conversion tools; fraud prevention; and integrating offers across multiple media channels, payment methods and creatives.”
As the company has been developing this experimental approach for some time now, Smith promises Lab results within the first quarter of 2010.
Reader Comments.
Sounds great I look forward to seeing what they come with in the lab!
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