ADOTAS – Conversion attribution is gaining prominence in the digital advertising space, so firms such as TagMan, which offers tag management solutions, would seem a wise investment. The company closed a first round of outside financing with $1.3 million.
Leading the investing herd were Cambridge Angels and the London Business School E100. TagMan added Cambridge Angels Robert Brady, founder of software company Brady plc, and John Yeomans, director of First Capital and also a London Business School E100 member, to its board of directors.
“We were impressed how the powerful combination of pain-free tag management and a single view of the entire customer journey is already driving amazing returns for its clients,” said Cambridge Angel John Taysom, whose early-stage online investments include Advertising.com, Yahoo! and Forbes.com. “They can implement new campaigns immediately, plan their marketing spend more effectively and instantly save money by removing duplicate commission payments.”
People within the company are also strong believers in the business as CEO and founder Paul Cook and cofounder and general manager Jonathan Baron added to their investments to TagMan. Previously the company had raised $800,000 in angel funds from employees and friends.