Got Funds? BlueKai Rakes in $21 Million
ADOTAS – To call it a windfall seems an understatement — after raising $13.7 million in two rounds of funding, BlueKai walked away from a C round of financing with $21 million in its wallet. The round was led by GVC Ventures (once known as Granite Global Ventures) while previous investors Redpoint Ventures and Battery Ventures also chipped in.
BlueKai plans to use the funds to improve its exchange of on-demand, actionable advertising data. CEO Omar Tawakol said the company would focus on developing new APIs and real-time systems that will integrate BlueKai’s marketplace into the offerings of networks, demand-side platforms and agency trading desks.
“New Internet advertising models and technologies are launched every day, but few have gotten the traction and marketplace acceptance of BlueKai since its launch just 18 months ago,” says Jeff Richards, Partner at GGV Capital and a new member of BlueKai’s board of directors. “We’ve been incredibly impressed with what the BlueKai team has accomplished in a short period of time, building the leading aggregation platform for online intent data and the only auction marketplace for this data.”
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