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Facebook Tells Microsoft It Can Do Display Ads Itself

Written on: Feb 8, 2010
Author: Gavin Dunaway |
: Share; Facebook Tells Microsoft It Can Do Display Ads Itself

ADOTAS – Sigh, they grow up so fast. It seemed like just the other day Facebook was experimenting with display ads, holding Microsoft’s hand as the exclusive third-party representative of the social media site’s inventory.

Alas, Facebook is leaving the nest and will sell display ads on its own site in the U.S. at the end of February.

“Given the kinds of advertisements that make sense within a product as unique as Facebook, it just made more sense for them to take the lead on this part of their advertising strategy,” typed Jon Tinter, the general manager for Bing, on the Bing Blog, his teardrops soaking the keyboard.

Though they’ve been partnered since 2006, the two companies came to this mutual decision because Facebook’s own ads can be better targeted and integrated within the site. However, Facebook hasn’t totally abandoned Microsoft — Microsoft will sell search ad placement and Facebook is set to integrate additional Bing search features.

It would seem this is a good step for the evolution of Facebook — anyone think differently?

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Tags: Bing, display, facebook, microsoft, search and search-marketing

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