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DSNR Shines Spotlight on Landing Pages

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Feb 22, 2010 

Author

Gavin Dunaway  |

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DSNR Shines Spotlight on Landing Pages

ADOTAS – So much emphasis is put on the click that the importance of a landing page inappropriately gets shoved to a back burner. DSNR Media Group aims to put the landing page back front and center with Traffiliate, a tech platform that blends pre-click data with post-click and post-conversion info to deliver optimized landing pages.

Applicable for both online and mobile display and search campaigns, the technology requires next to no integration, just a re-direct URL. Based on the analyzed data, Traffiliate simply serves up the most appropriate landing page. With its machine learning technology, DSNR claims that Traffiliate increases conversions by 30% to 200%.

The product is designed for large-scale and high-volume campaigns; DSNR tested the solution with its biggest clients, serving half a million landing pages daily.

Tags: affiliate, affiliate-marketing, display, landing page, mobile, performance-marketing and search

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