Display Marketers Jumping on Audience Targeting Train
ADOTAS – Behavioral targeting? That’s so last decade — display guys are totally buying into this hip new audience targeting thing, according to AudienceScience.
A survey of 156 display media marketers by Forrester Consulting commissioned by AudienceScience found that 77% of respondents currently use or will implement audience targeting in 2010
Reaching targeted consumers was the greatest benefit for 42% of display marketers that planned to start using or increase their use of audience targeting, while 32% cited better results.
“Increasingly, marketers are realizing that audience targeting can deliver branding and direct response results, and that they can count on the channel for continued success,” said Jeff Hirsch, president and CEO of AudienceScience.
Reader Comments.
I’m not sure I understand — what’s the difference between behavioral targeting and audience targeting?
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