Anchor Intelligence Presents Keyword Revenue Estimates
ADOTAS – Search marketers, you can finally remove the telephone psychic from the payroll. By analyzing keyword data across the Anchor Intelligence network, ClearMark for Keywords computes a revenue estimate for each keyword in an advertiser’s portfolio.
An intelligence layer that can be integrated into in-house or third-party keyword management solutions, ClearMark scores keywords based on thousands of traffic metrics and can provide keyword values even without historical conversion data.
Currently in beta testing with retail, comparison-shopping and travel advertisers, Anchor reports that clients have witnessed a 10% to 20% lift in ROI since integrating the system.
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