Adap.tv Opens an In-Stream Bazaar

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video_smallADOTAS – Adap.tv has cut the ribbon on its video advertising marketplace, allowing marketers, ad agencies, publishers and ad networks to buy and sell in-stream video ads more efficiently through its onesource platform.

By establishing advertisers and publishers on a shared technology platform, adap.tv bypasses the difficulties presented by a plethora of video platforms and formats and offers instant access to billions of video ad impressions on hundreds of sites.

In addition, buyers in the marketplace can take advantage of built-in targeting services or incorporate targeting data with third-party ad servers to seek out the appropriate audience. The marketplace also offers publishers the ability to control the ads that appear on their sites via fine-grained permissions on bidders and content.

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