Somewhat similar to Jivox’s new interactive rollover product, Triple Play adds an interactive menu with three options to the end of a five to 20 second ad. However, YuMe’s offerings are entirely focused on in-stream video.
Triple Play is the lates video ad innovation from YuMe, which in 2009 also introduced InSynch Video Takeover, which synchronizes in-stream and banner ads on a page, and PowerRoll DataConnect, which allows marketers to include an xml feed in an in-stream ad.
YuMe’s fourth quarter 2009 was its most impressive with more 2.5 billion in-stream ads served. The company boasted an average of 30 million in-stream video ads served per day in December 2009.