Adotas

Where media buyers start online







News

You’ve Come a Long Way, iPhone

Written on
Jan 28, 2010 
Author
Gavin Dunaway  |
Share
You’ve Come a Long Way, iPhone

IphoneADOTAS – It’s always the newborn in the family that gets all the attention, but even though the geeks are all cooing over the iPad, toddler iPhone also had an enhancement — developers are racing to get their hands on its new SDK.

Actually, the SDK is optimized for the iPad and developers want their apps up to the new device’s standards — iPhone couldn’t completely get out of the iPad’s shadow.

Still, considering the effect the iPhone has had on the mobile arena, it seems ridiculous that it was only introduced two years ago. AdMob examined the long way the iPhone (and the iPod touch) have traveled in such a short time in regards to ad requests on its mobile network.

AdMob notes that mobile advertising on the iPhone took off with the opening of the AppStore and the iPhone 3G and really hasn’t stopped. In particular, the the last three months on 2009 saw explosive growth as global use jumped and the App Store neared 3 billion downloads.

You may be in the spotlight now, iPad, but your senior has blazed an impressive trail — can you follow it? Improve on it?





Reader Comments.

No comments yet

Leave a Comment

Add a comment

Tags: , , , , , and
Article Sponsor

More News



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership