Twitter Launching Its Own Third-Party Integration Toolkit

Written on
Jan 15, 2010 
Gavin Dunaway  |

twitter_smallADOTAS – Watch out, Facebook Connect — Twitter’s coming to town, according to TechCrunch.

Twitter is this close to launching a set of tools to facilitate the integration of Twitter features into third-party websites. This toolbelt is reported to give sites the ability to authenticate users and exchange data, and make it easy for Tweeters to update when one participating sites.

If you don’t think Facebook Connect has been a ridiculous success, you’ve spent a bit too much time under a rock, my friend. Since its introduction in 2008, 80,000 sites have jumped on the bandwagon (including YouTube and MySpace for certain video features) and 60 million Facebookers take advantage of its features, according to the social network.

No surprise that Twitter wants in on that action — in April the site introduced a “sign in with Twitter” feature that allowed users to log in to third-party sites with their Twitter handles, but this looks to be a far bigger step and more akin to Facebook Connect. A possible advantage for Twitter may be its open, standards-based approach and the use of OAuth for authentication and data exchanging.

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

Reader Comments.

Facebook Connect has become a standard with respect to authentication, I don’t see Twitter making any dent in the growth of Facebook Connect, they are just too late.

Posted by Mark A | 2:24 am on January 16, 2010.

Facebook Connect certainly has a step-up on twitter with respect to authentication, but it is good to see Twitter looking to expand its APIs and leverage more out of the box capabilities for its social features. It will be interesting to see how this affects a user’s choice of publishing destinations for their social activities on the web. At JanRain we believe that the user should have options so we created our turnkey platform solution called RPX ( enabling social publishing across multiple social networks.

Jonathan Kuipers


Posted by Jonathan Kuipers | 5:03 pm on January 21, 2010.

Leave a Comment

Add a comment

Tags: , , and
Article Sponsor

More News